Email Service Re-Confirmation Requirements Causing You To Lose 50% Of Your Valuable In-House Lists?
Most comercial email services these days require you to put your list through another opt-in confirmation process before they allow you to communicate with your customers or prospects. Unfortunately, people tend to ignore opt-in re-confirmation requests. As a result, importing your list to one of these services could result in you losing as much as 50% of your hard-won email list.
My service specializes in sending emails to in-house mailing lists that were built (not purchased) and maintained by the list owners themselves.
As a database and Internet marketer since 1991, I understand the importance of building and maintaining mailing lists of customers and prospects.
But, when I tried to use a commercial service such as AWeber or GetResponse and only 50% re-confirmed, I decided to host my own mail server.
If you have an in-house list and don't want to lose hundreds if not thousands of email addresses due to unecessary re-confirmation requirements, then I can help you.
- Gene Gerwin
You could try sending broadcast emails using your company's email sytem, but if your list has more than a few dozen contacts, you could quickly run in to SMTP sending limits imposed by your ISP.
In addition, with Spam overunning the Internet, ISPs are setting ever higher barriers to maintaining a decent sender reputation. You could find your emails going out but mysteriously never arriving. No error messages, no warnings.
Focus on the message and let me worry about the tedium. SPF records, blacklists, reverse DNS settings, feedback loops, SMTP settings, and more shouldn't be at the top of your mind.
As a small business owner/operator since 1991, I understand how maintaining technology can quickly become a major time drain and source of frustration.
Having gone through the complex process of setting up and running my own mail server, I realized that it is an underutilized resource compared to the effort and expense that goes in to its upkeep.
That is why I decided to accept a small number of clients that would benefit from my personal attention and assistance- in essence, your outsourced mail server IT guy who happens to also know a thing or two about marketing.
Are We A Good Fit?
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Is everyone on your mailing list a customer or someone who directly opted in to your mailing list? |
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Is your mailing list reasonably up to date? In other words, will I see a bounce rate of 10% or less? |
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Is your mailing list less than 25,000 accounts? |
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Will you send less than 100,000 emails a month? |
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If you need to send more than 10,000 emails in a day, will you be OK with checking with me to make sure we don't run over SMTP sending limits for the day? |
If you can answer in the affirmative to most of the questions above, chances are we're a good match. If you need more intensive resources, check with me anyway as I can always upgrade my server's capacities under the right circumstances
Robust, Enterprise Mail Server Software
My software is actively maintained with weekly updates by the vendor. They boast over 40,000 customers worldwide including companies such as Texas Instruments, Canon, Dell, Trek, IBM, and Audi.
Service Features
Autoresponders. Configure as many autoresponders as you need. With the built-in form generator, you can place opt-in forms on as many websites as you like.
Bounce Management. You can configure how soft and hard bounces are handled.
Event Tracking. Track opens, clicks, bounces, forwarding, and unsubscriptions. Update account information depending on behavior- even move or delete your prospect from mailing lists.
Mailing List Segmentation. You can segment your list by any criteria you select. Each segment will retain its own mailing history and reports.
Custom Fields. Add your own fields. Custom fields can also be used to create your custom segments.
HTML-What You See Is What You Get Designer. In addition to plain text sending, you also get a full HTML WYSIWYG designer with image import and library management features.
Spam Score Checking. Check your design and word choice before sending to see how your message might be perceived by spam filters.
Inbox Preview. See how your message will look in the most commonly used email clients. Discover formatting problems before you send.
Web-based View. Give your readers the option to see your email in a browser or to view an online archive of sent messages.
Split-Testing. One of my favorite features. Run two versions of your campaign for a fixed number of emails or percentage of your list- automatically send to the winner for the rest of the campaign.
Live Reporting. See results as they come in. See who is clicking on which links. Track results over time with trend lines.
Report Guest Access. Share your reports with your staff or clients using campaign-specific guest access.
Google Analytics Integration. Many email services give you an option of either using their statistics OR using Google Analytics. Here you can use both.
Re-Send Option. Re-send to the entire list or just those that didn't open on your previous attempt.